Naya Rug for Nuskool by Metrocs Global

Last month saw the official launch of the Naya Rug - a collaboration with Nuskool by Metrocs Global. The rug is crafted from jute and wool in the Hozumi Seni workshop in Yamagata, northern Japan.

It has been a lovely project to work on, and the outcome is beautiful, functional and quietly understated.

I love the soft light-filled images here - by photographer Masaaki Inoue with styling by Yumi Nakata.
Words below by Metrocs Global

A Rug That Reflects the Rhythm of Architecture and the Mark of the Human Hand

This jute rug expresses the rhythmic lines found in vernacular architecture through a striped pattern. Its name is derived from the Japanese word naya (barn). Inspired by humble materials found in architecture and everyday life such as wooden weatherboarding, corrugated metal roofs, bamboo walls, and rope curtains the design reinterprets their lines and shadows as angled planes of stripes.

Variations in color created by twisted jute and wool yarns give the lines a hand-drawn quality, resulting in a rug that evokes both architectural order and the presence of the human hand.

Soft Stripes Created by Expressive Lines

Designer Eleanor Pritchard drew inspiration from the architecture she encountered during her time in Japan—structures shaped by the country's climate and everyday ingenuity. Elements such as weatherboard cladding, corrugated metal, bamboo walls, and rope noren curtains inspired a composition of intersecting stripes that reinterpret the lines and shadows found in these humble materials.

To recreate the hand-drawn quality seen in Eleanor's original sketches, the patterned areas are constructed using a twisted blend of jute and wool yarns. The subtle tonal variations created by the twisting process lend depth and movement to the lines, introducing a sense of craftsmanship and human touch within the rug's architectural order.

For more details please see Metrocs Global here